The world is aflush with a host of social network platforms like the Facebook, Twitter, Instagram, LinkedIn, and Whatsapp through which people carry out varying degrees of business transactions on a daily basis. The Telegram, however, stands out from others due to its ethical principles.
The privacy-focused social media tool has proven to be one of the fastest over the years. This singular inherent feature of Telegram makes it absolutely compatible with cryptocurrencies which are privacy-focused as well. In the US and several other countries, the app is no. 1 in the social networking category, ahead of Facebook, WhatsApp, Kik, and others.
Built by the pioneering Nikolai and Pavel Durov, who are behind Russia’s largest social network VKontakte (also known as VK), Telegram is a messaging service combining the speed of WhatsApp with Snapchat’s ephemerality and advanced new security measures. “The no. 1 reason for me to support and help launch Telegram was to build a means of communication that can’t be accessed by the Russian security agencies,” Pavel Durov told TechCrunch.
Durov incorporated a feature into Telegram that lets you start a “Secret Chat” with any of your friends. According to Telegram, Secret Chats offer end-to-end encryption, leave no trace on the company’s servers, and let you set Snapchat-esque to self-destruct timers on messages that range from two seconds to one week.
There’s also the ability to check the security of your Secret Chats using an image that serves as an encryption key. By comparing your encryption key to a friend’s, you can effectively verify that your conversation is secure and less vulnerable to man-in-the-middle attacks, the company says. But despite Telegram’s alleged sophistication, no cryptographic method has proved to be absolutely infallible.
All Telegram messages are always securely encrypted. Messages in Secret Chats use client-client encryption, while Cloud Chats use client-server/server-client encryption and are stored encrypted in the Telegram Cloud. This enables your cloud messages to be both secure and immediately accessible from any of your devices – even if you lose your device altogether.
The problem of restoring access to your chat history on a newly connected device (e.g. when you lose your phone) does not have an elegant solution in the end-to-end encryption paradigm. At the same time, reliable backups are an essential feature for any mass-market messenger. To solve this problem, some applications (like Whatsapp and Viber) allow decryptable backups that put their users’ privacy at risk – even if they do not enable backups themselves.
Other apps ignore the need for backups altogether and fade into oblivion before ever reaching a million users. In an effort to assure the world of its security steadfastness, the bootstrapped product has a $200K bounty out for those who can hack it. A developer, however, discovered a vulnerability in Android phones and Durov says to buttress this point, “No one won so far, but a guy from Russia found a serious issue in December and received $100,000 from me.”
There are basically three important structural differences to ICOs. First, ICOs are decentralized, with no single authority governing them. Second, ICOs are largely unregulated, meaning that government organizations like the U.S. Securities and Exchange Commission (SEC) do not oversee them. Finally, as a result of decentralization and a lack of regulation, ICOs are much freer in terms of structure than IPOs
The aim to make cryptocurrencies accessible to a wide array of users, including those who are brand new to crypto makes it very necessary to have a secure means of communication which a lot of the social media platforms lack. Though some ICOs have been compromised through actual vulnerability exploitation and other hacking, criminals have been carrying off most of the scams around ICOs through social engineering.
Fraudsters have used phishing campaigns and social media manipulation to masquerade as legitimate administrators of ICOs so they can disseminate fake information to potential investors and around the web about where to send money and even when an ICO will be taking place. Since the Telegram has the added ‘security of encryption’ which will disable issues of hacking and loss of resources, the pertinent question is how to build ICO Telegram groups.
Growing a Telegram channel is of absolute necessity for the success of any ICO and this is a cumulative process. The more people in an ICO community, the faster the growth of the community. This can be likened to a network effect, where followers beget followers until you are able to achieve a critical mass.
According to Max Galka of Elementus, 90% of total coin sales in 2017 happened solely through ICO Investors and VCs who use the size and engagement of your Telegram channel to validate the legitimacy of your project. With the avalanche of ICO scammers, any investor will be wary of committing hard-earned resources into a project but an active social presence is a clear sign of a valid enterprise.
Cultivating a Telegram group quite unlike other social media platforms is more of a herculean task and most investors are aware of this. A robust Telegram community, therefore, will enable you to secure the fleeting interests of investors.
If you are able to expand your Telegram group, doubts will shrink. As more people trust your project, social proof will help you to cement loyalties and chart for growth. The following 8 ways will enhance a robust and profitable Telegram group.
If you aim at early adopters or viral growth, you still need a structured approach to engaging and expanding your Telegram community. Ranging from paid channels to word of mouth, this multi-channeled approach gives you all the tools you need to reach your widest audience with the greatest impact and the attendant result of transforming followers into investors.
1. Create a growth team
You need a growth team to market and channel views. These may fall outside the purview and timetable of any one person. A founder’s skills most often aren’t best used for marketing, nor are they the sole responsibility of the community manager.
When you hire a growth team you will augment your project with technocrats whose sole focus is to generate visibility and grow your Telegram channel. They will work out strategies and put in place logistics that will entice new members possibly from email marketing to automating the delivery of your white paper.
You will expect constant questions from community members and they will be on the ground to answer and attend to them. From project basics to the details of your technology, a growth team will nurture your follower’s interest with efficiency, enthusiasm, and expertise.
Once you have the right group of people in place, every interaction becomes an opportunity to position your brand in a positive light and the more you are able to do this the more you grow the group which will eventually translate to a better ICO.
Prioritizing the back-and-forth will show followers that you care. This attentiveness will return dividends in the form of trust, word of mouth, and referrals from community members.
You can hire a growth team from a community marketing agency.
Nobody has ever resisted free money and that’s what an airdrop does for you. An airdrop lets you distribute a small number of free tokens into the wallets of prospective community members. This cements your Telegram with people who may have an interest in your project and are keen to understand more.
An airdrop announcement will also spark interest in people who were not able to participate in the token sales. You will have successfully created a bridge for conversation between token holders and would-be investors, as both parties are curious about the new coin.
This is an organic engagement that will drive people to join your Telegram channel and discuss your project further. People have been found to rally round an endowment effect, which is what an airdrop will confer on your token translating to an appreciation of the token price.
There are websites that you can list your airdrop on to be able to maximize your reach.
3. Frame of reference
In the crypto community just like any other marketing venture, what you need is the purchasing power which invariably translates to people, therefore, people are your power. You need to put in place a goodwill backup. A bounty which a kind of a referral program will undoubtedly leverage existing group members to spread the word about your ICO. This works because people are more inclined to trust those who resemble themselves than a brand.
Your Telegram will grow and garner trust faster if community members speak on your behalf.
Any additional coin is a powerful motivator for a community member. When a new member arrives from a referral link, the group member that initiated the growth gets a reward.
Various tactics can drive participation, these can vary from posting in the Telegram group to website banners to social media. These interactions can generate word of mouth across multiple channels and result in a cascade of signups.
4. Digitized-paid advertising
Digital advertising for products and services related to cryptocurrency is largely banned. Microsoft’s LinkedIn and Snapchat are the only big-money channels that still allow ICOs and coin-related advertising. However, you can leverage the grassroots channels of Reddit and Telegram. You can advertise on Telegram by publishing ads on third-party channels, such as official website groups.
The price ranges from $250 – $1000, depending on the channel. To inquire about advertising, message the channel admin. Services like tsear.ch or tgstat can be used to assess the channel’s analytics and predict the performance of your ad campaign.
5. Publicity channels
Publicity from credible sources will generate awareness and trust for your project. You can start this by compiling a list of publications, blogs, and writers interested in cryptocurrency. You can possibly find press coverage from different sources since news about cryptocurrency is the rave of the moment.
You should, however, prepare a pitch before you make contact. Journalists are busy people whose foremost concern is a relevant story. Include your value proposition, the impact of your project, and a couple of possible story angles in order to attract the attention of the editor.
You can also share in a mutual PR with Telegram channels of a similar audience. After reaching an agreement, leverage your best content – not promotions – to encourage the flow of mutually beneficial traffic.
The marketing world today is all about influencer marketing apart from experiential marketing, nothing works better than that. Partnering with an influencer gives you access to an engaged and loyal audience. If an influencer mentions your ICO, their followers will leap to understand more.
Marketing has gone very technical and for an ICO that wants to make the requisite impact, it is very necessary to leverage all the innovations that will skyrocket your crowd sales and enhance new leads. An amazing way of establishing a sound footing in the crypto market is by incorporating influencer marketing, which is a great opportunity for a new brand to gain some traction.
YouTube influencers are most effective because the platform functions as a learning hub. According to Think with Google, 86% of people use Youtube to learn something new. As the second largest website and search engine in the world, there’s no better place to find a receptive audience.
The biggest metric you have to measure how well you are doing in the market is your ROI. Records show that for every single dollar you invest in an influencer, you will be making a whopping $6.50 returns. For an entrepreneur, there can’t be anything better
7. Social Media
The social media boasts of billions of active daily users, the social media platforms let you engage the widest possible audience. With the use of your social media profiles to tell your story, you can easily engage with followers, and drive traffic to your Telegram.
The more active you are online, the more visible and well-known your brand will become. To engage your audience, share valuable content such as news, influencer ReTweets, and original content. Your content should answer your investor’s most important questions and encourage them to join your community. Quora as the world’s largest question and answer site come in handy in this kind of situation where information on different issues are needed.
8. Community involvement
For the growth of any community, it’s necessary that the community must be in an accord. Questions like Where are they from? What do they want? How do they perceive the project? must have been resolved long before they can even arise. Interacting with crypto investors off-channel will improve word of mouth, drive people to your channel, and help you to refine your messaging.
When you create the opportunity for feedback, you would have sparked a one-to-one engagement and shown prospective members that you care. When followers can interact with an ICO directly, it welcomes them to the Telegram and helps create a sense of belongingness, which is very vital in growing a group.
In order to effectively grow a Telegram community, it’s necessary to reach as many people as possible. Once members feel that your ICO is irresistible, the network effect will take over and growth will become viral.
The growth of an ICO Telegram group should be an all time thing, member retention should equally be worked upon in order to maintain a steady growth.